The Regal Brand: Rooted in Michigan, Expanding Nationwide

The Regal Brand, Inc. (TRB) is officially registered in Michigan, where its foundation was first established in 2020. This was a deliberate choice — Michigan is where our story began, and it remains central to where we are going.

Detroit: The Heart of TRB’s Future

As TRB grows, Detroit stands as the natural home for our corporate headquarters. The city is in a period of reinvention — new construction, renewed investment, and a rising entrepreneurial spirit. For TRB, this environment mirrors our own vision: bold, resilient, and built for scale.

Establishing TRB’s HQ in Detroit not only honors our heritage but also places us at the forefront of a city that understands the balance between legacy and innovation. With numerous options across the city as it expands, TRB sees Detroit as both symbolic and strategic — a launchpad for national growth.

Michigan at the Forefront of National Expansion

As we strategically expand across the country, TRB is committed to prioritizing Michigan as the foundation of our operations. That means production, distribution, and first-phase execution will run through Michigan whenever possible. By doing so, we not only strengthen TRB’s growth but also contribute to the state’s economy and community — proving that scaling nationally does not mean losing sight of where you started.

Why Las Vegas? The Launch of Chariot Transportation Company

While Detroit anchors our roots, Las Vegas represents our ambition. TRB’s decision to establish a presence in Nevada is centered around a unique opportunity to launch Chariot Transportation Company, a passenger car rental and mobility venture.

Las Vegas provides the perfect test market: a global city with constant demand for transportation solutions, a hub for tourism, and a forward-looking environment that embraces new business models. Chariot’s launch here is the first step in TRB’s broader expansion strategy — proving our ability to scale a vertical quickly while building the systems and reputation to replicate success across industries.

Building Forward with Discipline and Vision

The Regal Brand is more than a corporation; it is a system designed to expand with clarity and control. Michigan gives us roots. Detroit gives us presence. Las Vegas gives us momentum. Together, they ensure that TRB is structured to not just grow but endure.