From backyard barbecues in Michigan to the bright lights of Las Vegas, Galley Smokehouse Heat BBQ Sauce is preparing for its next chapter.
Every great recipe has a story. Some are passed down through generations. Others are discovered through experimentation, curiosity, or a little friendly competition.
For Galley Smokehouse Heat BBQ Sauce, it began with a challenge—and the confidence of a young chef who believed he could do better.
More than a decade later, that confidence has evolved into something much larger. What began as a homemade BBQ sauce has become the foundation of Galley, a developing food brand under The Regal Brand (TRB), with ambitions extending far beyond the backyard grill.
Following a successful initial market activation in Michigan, Galley is preparing to establish production and shipping operations in Las Vegas, Nevada, bringing its signature Smokehouse Heat BBQ Sauce one step closer to a broader consumer market.
A Challenge That Started It All
Around 2014, a young chef named Myron Clark found himself in a conversation about something seemingly ordinary: BBQ sauce.
A family acquaintance had been craving KFC’s honey BBQ sauce. Clark, confident in his culinary abilities, suggested he could create something better from scratch.
The challenge was accepted.
What followed was his first attempt at making BBQ sauce—a culinary experiment that would eventually inspire a broader collection of products.
But the sauce that would become Smokehouse Heat had a different beginning.
It was born from family gatherings, backyard barbecues, and a birthday gift that helped turn an occasional pastime into a summer tradition.
After receiving a grill for his birthday, Clark found every excuse to fire it up. Cookouts and bonfires became anticipated occasions, and as a chef, he used those opportunities to experiment with seasonings, techniques, and recipes.
Among those creations was a signature dry rub. That blend eventually inspired the development of Smokehouse Heat BBQ Sauce, combining the flavors of the grill with a distinctive balance of heat and sweetness.
The dry rub itself remains part of Galley’s future product ambitions, with plans to introduce it as a complementary offering alongside the sauce.
Bold Heat. Sweet Balance. Lasting Satisfaction.
Smokehouse Heat isn’t your ordinary BBQ sauce.
Its flavor profile is best described as extreme—a bold combination of smoky intensity and heat, balanced by the sweetness of honey.
The heat makes its presence known, but the honey helps mellow its intensity, leaving a pleasant tingle that lingers on the palate. It’s a layered flavor experience designed to deliver satisfaction beyond the initial bite.
Born at the grill, Smokehouse Heat pairs naturally with ribs, pork chops, and other grilled favorites. Its versatility, however, extends well beyond the backyard barbecue.
From burgers and hot dogs to chicken tenders and nuggets, the sauce brings its distinctive character to everyday favorites. It can also introduce a smoky dimension to baked and sautéed dishes.
Whether brushed onto meat over an open flame, served as a dipping sauce, or incorporated into a recipe, Smokehouse Heat was created to make the food memorable.
From the Backyard to the Restaurant
Like many entrepreneurial ideas, Smokehouse Heat didn’t immediately become a business.
The recipe was set aside as Clark turned his attention toward developing Haus of Brunch, a restaurant concept that operated in Auburn Hills, Michigan from 2021 to 2022.
It was there that Smokehouse Heat received one of its earliest opportunities to reach consumers beyond family and friends.
The sauce was incorporated into a brunch burger, where it received positive feedback. Among its early supporters was Lomas Brown, the legendary former Detroit Lions offensive lineman, with whom Clark had developed a professional relationship during that period.
Although Myron moved on and the restaurant eventually closed, the experience demonstrated that Smokehouse Heat could find a place beyond backyard gatherings.
Still, the recipe would spend additional time on the shelf.
It wasn’t until Clark began developing a future business concept under The Regal Brand that the sauce resurfaced, this time as part of a much larger vision.
That process led to the creation of Galley Handmade Selections.
Rather than developing individual food concepts that would each need their own supply operations, TRB envisioned a food business capable of supporting multiple ventures within its growing portfolio.
Galley would eventually serve as the corporation’s food-production and supply arm, with Smokehouse Heat BBQ Sauce providing an opportunity to begin developing that infrastructure through a consumer-facing product.
Michigan: Where the Market Was Tested
Before Galley could pursue a larger retail audience, there was a fundamental question to answer:
Would consumers actually purchase Smokehouse Heat?
Michigan provided the opportunity to find out.
During its initial market activation in September 2026, Galley secured preorders for Smokehouse Heat BBQ Sauce, producing jars to fulfill anticipated demand and provide a small inventory buffer.
Priced at $8 per 16 ounce jar, the activation provided an early indication that consumers were willing to purchase the product.
But getting those jars into customers’ hands required more than a good recipe.
Ingredients had to be sourced, packaging secured, production organized, and orders fulfilled. Each step provided practical lessons about the demands of operating a food business.
Small-batch production also revealed the importance of efficiency. At approximately nine jars per hour, Galley gained firsthand experience with the time and labor required to produce its product consistently.
The activation was modest in scale, but significant in purpose.
It demonstrated initial consumer interest while exposing the operational challenges that would need to be addressed before pursuing broader distribution.
For Galley, Michigan was more than a place to sell BBQ sauce.
It was the first proving ground.
The Road to Las Vegas
With its initial market test completed, Galley is turning its attention toward Las Vegas, Nevada, where the company intends to establish professional production and shipping operations.
The decision is deliberate.
Las Vegas is one of the world’s most recognizable tourism destinations, attracting visitors who come to experience its entertainment, hospitality, dining, and distinctive culture.
For The Regal Brand, that constant movement of people represents an opportunity to introduce its products to consumers from markets far beyond Southern Nevada.
Galley’s planned retail strategy reflects that thinking.
Among its prospective retail partners is Premier Fire & BBQ, located near the Las Vegas Strip. The company is exploring opportunities to bring Smokehouse Heat to customers through specialty retail while developing direct-to-consumer online sales.
Galley also intends to introduce travel-sized bottles designed with airline carry-on requirements in mind, allowing visitors to take of Galley home without needing checked luggage.
For local residents, the opportunity is equally compelling.
Southern Nevada’s warm climate provides a favorable environment for outdoor cooking throughout much of the year, making grilling less dependent on the traditional summer season experienced in colder regions.
Whether serving local backyard cooks or visitors discovering the product for the first time, Galley sees Las Vegas as a market with the potential to support both regional sales and broader brand exposure.
Building Beyond the Bottle
The next phase of Galley’s development involves more than increasing production.
It involves professionalizing the business.
The company is working toward establishing a compliant commercial production operation, strengthening its packaging and fulfillment capabilities, and creating the infrastructure necessary to support retail and online distribution.
Future products are also part of the vision.
The original honey BBQ sauce that started Clark’s culinary experimentation remains a prospective addition to the Galley lineup, as does the signature dry rub that inspired Smokehouse Heat.
The brand is also preparing a lifestyle collaboration with the very first TRB company, Holy Grail Clothing & Apparel.
Holy Grail plans to introduce a “This Is My Grilling Shirt” design that will be available as part of a bundle with Smokehouse Heat, bringing together food, fashion, and the culture of outdoor cooking.
The collaboration reflects a broader principle guiding The Regal Brand: vertical integration.
By developing businesses that can support and complement one another, TRB aims to build an ecosystem in which individual brands contribute to the growth of the larger organization.
For Galley, that means building a food business capable of eventually supplying future TRB hospitality and food-service concepts while establishing its own identity in the consumer marketplace.
The Next Chapter Is Heating Up
Smokehouse Heat has traveled a long road.
From a young chef’s confidence in his ability to make a better BBQ sauce, to summer cookouts with family, restaurant experimentation, and its first commercial activation in Michigan, the product has continued to evolve.
Now, with Las Vegas as its next planned market, Galley is preparing to turn years of culinary experimentation and entrepreneurial learning into a more established consumer brand.
The work ahead will require careful execution, continued investment, and the support of consumers willing to discover something new.
But every business begins somewhere.
For Galley, it began at the grill.
And the next chapter is just heating up.
Be Part of What’s Cooking
Galley Smokehouse Heat BBQ Sauce is preparing for its next phase of development, and we invite you to follow the journey.
Subscribe to the TRB Newsroom for updates on Galley’s production progress, retail development, future product releases, and upcoming collaborations.
Follow The Regal Brand and its companies on social media, share this story with the grill enthusiasts in your life, and help introduce Smokehouse Heat to a wider audience.
Those who wish to support The Regal Brand’s continued development can also explore opportunities to contribute to the corporation’s work.
From Michigan to Las Vegas, we’re building something worth sharing.
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